James is the co-author of the best selling book, “Uptime - Strategies for Excellence in Maintenance Management”, co-founder and President of Conscious Asset. He is a Mechanical Engineer, graduate of the University of Toronto with a 30-plus year career in Maintenance and Asset Management. He worked in a wide variety of industries in hands-on, technical and managerial roles. His consulting career began in 1995 progressing through increasingly senior roles to Director (Associate Partner) in PwC Consulting / IBM, eventually leading his own firm. Today Conscious Asset, now over 11 years old, is widely regarded as a high quality specialist firm ensuring the delivery of value from physical assets. James is known as a thought-leader in the fields of Reliability, Maintenance and Asset Management. He is a registered Professional Engineer, a Certified Management Consultant, a Certified Maintenance and Reliability Professional and Certified Asset Management Assessor. He is a member of PEMAC, SMRP, IAM and PEO.