James Reyes-Picknell is an MMP instructor, PEMAC volunteer, and board member. He is founder and president of Conscious Asset, and author of the bestseller Uptime — Strategies for Excellence in Maintenance Management, several other books, and numerous magazine articles. His latest publication in April 2017, co-authored with Jesus Sifonte, is destined to change the RCM world for the better while showing how RCM is an integral aspect of asset management. James is a professional engineer, certified management consultant, and a thought leader in the fields of maintenance and asset reliability. He works with clients in asset-intensive industries such as resource extraction and processing, utilities, transportation, and manufacturing, where high reliability is a key to business success.