James Kovacevic helps organizations understand how world-class M&R programs are designed and implemented so they can be a source of profit. These profits are achieved through improved equipment uptime, and improved efficiency in the maintenance department and in the storeroom. This profitability enables manufacturers to stay competitive, contributing to good jobs and prosperous communities. James has worked in various aspects of M&R for his entire career. In 2015, he founded High Performance Reliability with the purpose of making the industry a better place, where individuals and manufacturers possess the resources, knowledge, and courage to sustainably lower their operating costs. James is also the host of the Rooted in Reliability podcast.