James Reyes-Picknell, is the Principal Consultant of Conscious Asset, a member of PEMAC board of directors, author of the MMP module 1 text, “Uptime –Strategies for Excellence in Maintenance Management” 3rd ed. (2015), and co-author of “Reliability Centered Maintenance – Re-Engineered” (2017). He is a frequent public speaker, blogger and author of numerous magazine articles. In 2016, James was awarded PEMAC’s prestigious Sergio Guy Memorial Award in recognition of outstanding contributions to the maintenance profession. James can be reached at +1 705 727 7436 or firstname.lastname@example.org.