James Reyes-Picknell is an MMP instructor, PEMAC volunteer and Board Member. He is founder and president of Conscious Asset, and author of the best seller, "Uptime - Strategies for Excellence in Maintenance Management'', several other books and numerous magazine articles. His latest publication in April 2017, co-authored with Jesus Sifonte is destined to change the RCM "world" for the better while showing how RCM is an integral aspect of Asset Management. James is a Professional Engineer, Certified Management Consultant and a thought-leader in the fields of maintenance and asset reliability. He works with clients in "asset intensive industries" such as resource extraction and processing, utilities, transportation and manufacturing where high reliability is a key to business success.